About This Project
Impressions Mobile Music has been a long-time client of Du North. We initially created a brand identity for IMM to help them stand out from the crowd. Marci took this on and Larry was ecstatic with the results. The new identity would lead to a new website design to match the updated look and feel.
Impressions wanted to have the ability to manage certain elements of their website themselves so a CMS was the clear choice to allow them this functionality. We developed the site in the Concrete5 CMS. This allowed them to easily updated page content, add DJs to the team as needed, and create blog posts. Creating a blog solved an issue of stagnant content. Frequent blog posts elevated their Google search ranking and increased organic traffic.
We also integrated a third-party event management service to allow potential clients to check availability and get quotes. We also integrated client portal access to manage their bookings through the management service. This seamless integration created a professional look with the feeling you never left the main website.